In one survey, 27% of people believed that at least once, one of their personal rituals helped a sports team win a game. 67% of those surveyed perform rituals regularly to ‘help’ their sports teams win.

Even if the survey is biased, that’s quite a lot of people who believe that their actions, that the team doesn’t know about, will do something.

When is a belief, one that is probably not tied to reality, serve as a beautiful activity in life, or a grounding action? Versus – when could it allow outside forces to control you?

What beliefs do you hold deeply? And what can change those beliefs? How do you interact when someone challenges a deeply held belief? Can we even tell what’s belief vs. fact?

Seth Godin shared the thought-provoking statistic at the beginning of this post here.