I saw this recently and it was someone reminding herself not to follow everyone else in an area that wasn’t working for her. A good thing to remember from time to time!
Gretchen Rubin refers to her rule along these lines as “Be Gretchen.”
We all have moments when we get into a routine either without thinking about it or because we followed the others, and don’t realize it isn’t working for us like a frog in a pot of water as it heats to boiling.