What do cyclists, race car drivers, team sports athletes, and business owners all have in common?

They must be thinking a few steps ahead of the current action or they will fall flat on their faces, literally or figuratively.

If you are a small business owner or indepreneur (a term recently heard from Aubrey Marcus) if you work in waves you will have periods of busyness followed by lags. You cannot stop efforts to educate people on your product or service until you have enough sales or clients and then stop until you need more sales or clients. Unless you want dry spells and lack of increased engagement.