It is easy to look at what others are doing in the advertising realm and think that we must do the same.

“Her videos are amazing, how can I adapt and copy?” “His blog posts are so entertaining and educational, I need to do the same.” “They post on Facebook three times a day, and tik tok, and Instagram…surely I need to do that too if I will succeed.”

I recently found myself falling into this trap, but I believe deep down that finding our authentic voice is the way to go. And it might take awhile to find. We should try different things along the way. Try the video, try writing, try the social media. But it is okay if it doesn’t work for you. Do what does. And do what you love doing. Find your particular audience and how to connect with them. The rest will come.