We sell fun.

Who doesn't want to be in the market of selling fun? Much easier than selling pain and heartache. But will buying the RV from the company with this slogan always bring fun? Of course not. Driving the thing has got to be a pain. Upkeep will cause some stress. Some parking areas will be awful. [...]

Something will go wrong.

When things are going well, I have a bias towards waiting until they don't go well. The thing is, that's wasted energy. Not because things probably will go well, but the opposite. Every business, and regularly throughout our lives, there will be hurdles and setbacks and challenges to face. It's part of life, and when [...]