Name brand.

“Hi!! Do you like my new bike?”

This was a neighbor kid up on a hill from me. He then pointed out the label of the bike. He is only a few years old and I doubt he could read it.

Did he think that the label would help show me what it was? Or was he already engrained to believe that the label matters ?That it sends an important message to your neighbors. That his brand was better than another brand.

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